Affiliate Marketing
How to Presell the Offer

Another key to big profits as an affiliate marketer, is the art and science of preselling.

Ok, now put your marketing hat on.

What are people on the internet looking for?

People on the internet, your future customers, are looking for information to solve a problem.

They really aren't looking to buy anything just yet. They just want to solve their problem.

Presell to Build Trust

The purpose of preselling is to build rapport and develop trust and confidence with complete strangers by over delivering what they seek, which is relevant, original information.

Preselling 'warms up' potential customers, and gets them to see the value of purchasing the product.

Here is one of the best quotes that I have ever read about preselling by Ken Evoy:

"Effective PREselling is the presentation of top-notch, editorial content, blending in *naturally* the benefits of a product or service as they pertain directly to your audience's unique needs." - Ken Evoy

Preselling is a two step system:

Step 1 - Provide believable, understandable, useful information

Step 2 - Point to an offer for more of that information

Preselling provides useful information, but it is not complete. Something is missing.

The information can be completed by responding to an offer.

And your affiliate link promotes that offer.

Presell To Your List

It is important when describing a product, to presell benefits, not features.

Features appeal to needs.

Benefits appeal to wants. And wants are more emotional and more powerful.

And of course, the power of preselling occurs over time. Use your autoresponder with a series of messages to follow up with your prospect and presell your offer.

Why?

Because it takes a buyer an average of being exposed to something 7 times before they pull out their credit card.

Use your autoresponder to presell your product until it clicks in the mind of the buyer.

The super affiliates, those of the 10% club, have mastered the art of preselling in their copy on websites and in their emails. If you want to master the art of preselling, be sure to check out Jimmy D. Brown's Affiliatenaire.

Presell your promotions, and you will have discovered one of the most powerful keys of affiliate marketing profits.

A third key to the success of an affiliate marketer, is offering incentives to your customers.

Offering incentives is a powerful way to promote your affiliate link, and can make the difference between a few sales, and making real money.

> > Continue to Affiliate Marketing Profits and Incentives