Affiliate Marketing
How to Profit From Your List
The first key to big profits as an affiliate marketer is to capture the subscriber first and build your list.
Most affiliate marketers just promote their affiliate link. But once you have sent traffic on their way to the publishers website, that traffic is gone.
Forever!
If all you do is send traffic to your affiliate promotion, you may or may not get the sale, and that is it.
You don't have an opportunity to follow up and follow through.
Building a list of subscribers can solve this problem, and give you almost endless opportunities to sell again and again.
Why?
The average salesletter conversion in internet marketing is about 2%. That means 98% of the traffic you send to the salesletter is gone forever.
In another words, for every 100 people that you get to actually send to the publisher via your affiliate link, only 2 people buy. That sounds pretty good if your affiliate commission was $50. Two people buy so you make $100, right?
Not so fast. Let's look at the bigger picture.
What did it cost you in terms of time and money and website traffic to get 100 people to click on that promotion link?
Say you have a great website with your affiliate marketing promotions, and you are getting 1,000 visitors per month . What amount of effort (money and time) did you expend getting those 1,000 people to even show up?
Say it costs you $100 per month from all your marketing efforts to get those 1,000 visitors. And say you have great copy writing skills, and you can get 100 people to click on that affiliate link of yours. And only 2 buy the product from the publisher. What did it cost you to make two sales?
So let's do the math:
At 1,000 visitors, 100 click the link, resulting in 2 sales. That is a conversion rate of 0.2%. If you spent $100, then it cost you $50 per buyer. If your commission check is less than $50, you just just lost money.
Bottom line, if you spend $100 getting 1,000 visitors to your website to just look at your affiliate link, you aren't making any money!
Not good.
Now let's build a subscriber list, and see what the difference that makes.
Building a List of Subscribers
Same scenario. You spend $100 and get 1,000 visitors to your website.
But now, instead of 100 people just clicking on your promotion link, you first capture the contact information of your website visitors before redirecting them to the publishers website?
And still only 2 buy. You made $100. But wait, there's more!
Now you have the contact information of 100 people. And now you can follow up with the other 98 people with emails embedded with your affiliate link.
And say for example that in the following month 8 people bought the product through your affiliate promotion link in an email that you sent to your subscriber list.
How much did you make so far?
2 immediate purchases X $50 affiliate commission = $100
8 purchases
from emails X $50 affiliate commission = $400
Total affiliate commissions made from 1,000 visitors=$500
Now we are making money!
And we aren't done yet.
We can continue to cultivate a relationship with the people on your list. And send them other similar offers.
Month after month.
How much is that worth? Hundreds if not thousands of dollars....
Build a list.
The money, and your success as an affiliate marketer is dependent, no, vital.
Build a list using an autoresponder, and you can generate income from that list.
An autoresponder is an important tool for the affiliate marketer.
What is An Autoresponder?
An autoresponder is an absolutely essential part of your affiliate marketing business.
An autoresponder is a third party hosted email service that allows you to collect and manage email contact information. It is an important and professional tool.
The autoresponder I recommend, and the only one I use, is Aweber.com. It is simple to use, and makes running a profitable list of subscribers a piece of cake. Click here to learn more about Aweber.com.
The real value in marketing is not in the initial referrals, but the long term offers being sent by the owner of an email mailing list.
Here is the process:
1. Setup a list using Aweber.com.
2. Build your list by promoting a freebie not your affiliate link.
3. THEN and only then, redirect them to your affiliate link.
4. Follow up for long term conversions and profit.
Squeeze Pages
The best way to capture your visitor contact information, is to set up a landing page, or squeeze page.
A landing page is designed to collect website visitor contact information in exchange for information.
You became a member of this affiliate marketing course through a squeeze page.
There are basically two general kinds of squeeze pages - text and video.
Although creating, designing, and using squeeze pages is not hard, it can be frustrating to implement on a website.
A great resource for creating squeeze pages is Ewen Chia's Optin Profits. There is a lot of information there, but this is a great tool to learn how to quickly setup a profitable squeeze page.
And if you want to use video on your squeeze page, check out the Video Squeeze Niche Dominator. Normally when working with video, there are technical hurdles to overcome, but this product makes it easy to put video on your squeeze page. And video squeeze pages work well. Marketing tests show that the conversion rates for landing pages go up dramatically if you use video. So if you are thinking of video, Click Here for the Video Squeeze Niche Dominator.
Summary
To summarize, a key to big time profits from affiliate marketing, is to never send visitors directly to the salesletter of the product you are trying to promote as an affiliate.
Capture the contact information (name and email address) first!
Build a List.
Build a list.
Build a list!
A second key to becoming a "super affiliate" and earning big profits is learning how to presell.
> > Continue to Preselling for Big Profits
|